Branding is one of the most important aspects of any business, large or small, retail or B2B. An effective brand strategy gives you a major edge in increasingly competitive markets. But what exactly does “branding” mean? How does it affect a business like yours?
Your brand is your promise to your customer. It tells them what they can expect from your products and services, and it differentiates your offering from your competitors’. Your brand is derived from who you are, who you want to be and who people perceive you to be.
The foundation of your brand is your logo. Your website, packaging and promotional materials–all of which should integrate your logo–communicate your brand.
You might ask, “How does this pertain to FTP hosting?”. SmartFile knows how important it is to protect your brand, so we have included the ability brand your FTP site with any Smarter package or higher. Our FTP branding allows you to use your logo, your color scheme, and your own domain name (uploads.yourcompany.com). We also have included your logo and contact information with every email notification the SmartFile system generates.
After your site is branded, SmartFile becomes completely transparent. This allo3s you is and to protect the thing that makes your company unique, your image.