How do people recognize your company online? There are multiple influences of branding that can increase customer recognition and awareness. A clever company or product name alone can get some brands over the hurdle of remaining relevant in customers minds. Other companies have brilliant logos and design that help mark their territory in the eye of the consumer. Brand awareness is what every company strives for and continues to try and improve.
Here are 3 simple ways to improve your brand awareness online:
1 – Stand Out and Stay Consistent
This sounds simple but it’s getting tougher to do everyday. Companies must stand out any way they can; great website experience, clever logo design, great content marketing, clear product value, prompt customer engagement, or unique sales promotions. Any way that a company can stand out in a crowd, their brand awareness will increase. Make sure your company is always striving to differentiate itself.
2 – Be Great at Social Media
It’s a very broad and daunting task, but to be relevant you must be engaging in all forms of social media. Companies can no longer just be present in social media, they have to be great at it to gain better brand awareness. People gain knowledge, awareness, and opinion from others on social media. They also reach out to companies to gain product information, answer questions, and reveal company culture. Figure out a way to engage and develop a brand that people want to follow socially.
3 – Stop Using Non-Branded Client-Facing Software
Your clients and customers should always be interacting with you, and not a 3rd party middle man. When a customer receives an email from your company, you want your logo and branding to reinforce your content. Companies should find client-facing software that allows for all customer interactions to be branded using their logo. When using a brand like Dropbox to send files from your business, you don’t want anyone to judge your company based on their opinions of Dropbox. Having custom branded client-facing solutions increases your online brand awareness and credibility. Don’t let other softwares advertise to your clients when you could being using your brand!
SmartFile is a big believer in branding and we take it seriously. Our custom branded web application allows businesses to send, receive, and share files with their logo, colors, background images, and domain. Find out why so many businesses are going away from non-branded online applications and moving to custom solutions that help with brand awareness.