As social media continues to grow, it’s becoming more and more apparent that social paid media is no longer going to be an option.  This is something that everyone has been trying to avoid, but the time has finally come to bite the bullet and pay for marketing on social media because it’s too big of a market to simply ignore.  But what should you spend your money on? Let’s look at some things that you should focus on when you pay for social media marketing.

When you are spending money on social marketing, it’s important to have good posts that work well for your company. You need to first set realistic goals.  Once you decide your target audience, you will be able to gauge how much money that you should invest in this type of marketing.  If you aren’t realistic, your company can end up losing money.  According to Forbes, more than 60 percent of small business owners have not seen any return on investment from their engagement online. This does not mean that you shouldn’t invest in this. It means that you need to be smart about your investment.  Find the group that needs your product the most and start from there.

Then, decide which platforms are right for you.  If you are trying to have a presence in every form of social media, you will not be as successful.  Find a couple platforms that make the most sense for your company and invest in those.  It’s different for every company, but it’s very difficult for everyone to dominate every form.  Pick the couple that will give your brand the most exposure.

It is very possible to have a presence online without paying for it, but if you are really trying to get your company out there, paid social media marketing can help in a big way.  It is huge right now and only getting bigger, but don’t waste your money on bad marketing.  Find out who your target audience is, then decide which platform will give you the most exposure to them.  If you are having trouble, try each form for free and see where you get the most traction.  This will help you to decide which ones that you should focus on to help your company.

Don’t make the wrong investment when it comes to social media.  Figure out exactly what your presence needs to be and go from there.

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About Thomas Budnik

I am the Marketing Intern at SmartFile. I manage all marketing aspects of the SmartFile brand, including social media, blogging, competitor research, and infographic creation.

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