Let’s face it, finding technology funding for non-profits is a drag. Almost more of a drag than slow bandwidth (but not quite). The good news is nonprofit technology resources are out there to help make your organization run effectively. Here are four ways your nonprofit can step up their technology game to compete in this crazy world.

1. Invest in Digital Advertising

This one is most often underutilized by organizations. However, Search Engine Optimization (SEO) is very relevant for community organizations. If you do not have a presence on one of the greatest worldwide resources, potential donors won’t be able to find or advocate for your mission. If a nonprofit is focused on awareness or spreading a message then digital advertising makes even more sense.

Funding digital advertising is now easier with Google Grants and other technology funding resources. Google Grants selects eligible not-for-profit organizations and gives them $10,000 USD in free advertising every month.

2. Streamline Your Website

I worked for an organization that used multiple platforms and methods to update their website. This organization worked in the arts industry. For each new show or production added, updates had to be made on the main site, a mobile site (using another method) and the app (using yet another method). The best way to save time and money is to create one responsive site that serves the needs of your users.

When restructuring or even creating a website, always make sure the pages are laid out in a straightforward manner for an easier user experience. Sometimes this requires outside research or interviewing of stakeholders or clients. Beware of using content management systems that seem too easy. While these systems may require less administration, they often restrict how you can present or edit your content. This is difficult for fluid or multi-faceted organizations.

3. Declutter Your Inbox: Try Instant Messaging

The nonprofit I worked for had employees working in two different buildings (the actual venue, in addition to an office complex). They also had remote workers, which only complicated communication. Furthermore, remote employees only complicated communication.

Rather than clutter an already exhausted Outlook inbox, I have found instant messaging to be an easy solution. Rather than awkwardly talking across a cubicle, or sending five emails about a simple task, instant messaging can allow employees to better connect. Try Slack as a messaging platform. If you’d like a free option, try installing Rocket Chat.

4. Ditch FTP and Outlook, Please

There’s nothing more annoying than losing that fundraising report in an email thread right before the big meeting. During my experiences of creating content for nonprofits, I found that sharing content or drafts became a tedious process. If I had to send large files, I typically asked my boss to transfer them via FTP or email to an outside consultant or staff member working out of state.

If I was sharing just to another office worker, I had to either directly attach content to an email (which may end up lost in a cluttered inbox) or send the path to locate the document. And let’s face it, who wants to go find some Facebook images in Marketing > Season > 2016-17 > Website > Digital > Social > Fall 2016 > Facebook > Images > Campaign #1 > October images.

The solution is using SmartFile, a fluid file sharing and management platform with both cloud and on-premises options for enterprises. Instead of searching for a document in a labyrinth of folders, employees can share documents directly to an email or even using a URL share link. These share links can also be used on messaging platforms such as Slack.

When dealing with sensitive donor or board information employees can password-protect documents. When sharing with outside stakeholders, SmartFile uses encryption both at rest and for data in transit, so breaches are not a concern. Plus, remote workforce communications are secure and efficient.

Community and social organizations are wonderful and serve fantastic causes. Keeping up with advances in technology can only help improve them more and reach more people. The resources are out there, so it’s time for non-profits to step up their technology game.

How Should Technology Funding For Nonprofits Be Spent?

Files are the lifeblood of your business, they include product information, customer data and intellectual property. Losing this information could crush a nonprofit. So how should technology funding for nonprofits be spent? On a file management platform like SmartFile. Get a demo or try it free today!

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“We choose SmartFile because it is user-friendly, easy to setup, quick, efficient and customizable. SmartFile has made sharing files with our contacts, clients, consultants and between associates a whole lot quicker and easier.”

— Thanh Ly, Senior Database Administrator, Albert A Webb Associates

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About Victoria Shaw

I'm the Marketing Intern at SmartFile, and a Junior Marketing major at Anderson University. I enjoy crafting content while listening to musical theatre soundtracks and eating sushi (or chocolate). Thank you for reading my post! P.S. I graduate in just over a year, so if you need a high quality marketing team member, I'm your gal;)

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