The Importance of Your Company Brand

“In today’s world, branding is more important than ever. But you can’t simply build a brand like they did in the old days. You need a cultural movement strategy to achieve kinetic growth for your brand. With that, the sky’s the limit.”Scott Goodson, Forbes

It probably took a lot of time and effort to get your brand where it is today; hours upon hours spent molding and refining what your company stands for, and how you are represented to the entire world. It’s a common belief that people do not engage with companies.  Rather, they engage with brands.  Companies are bought and sold more for what the brand reputation is rather than the quality or profitability of the products.

In today’s society, your brand’s culture is very important.  It is built through all forms of advertising, marketing and social interactions.  Everything from your company website, your daily Twitter posts, Facebook pages, YouTube videos, and so on are evaluated, and customers base the role your brand plays in their lifestyle upon these evaluations. Ideally your brand should be represented in every interaction you have with your clients and customers, especially the files you share on a daily basis through email on online sharing.

SmartFile knows this and has a solution to help support your brand wherever your files are being shared.  So when you send files around the world everyday to your employees, customers and clients, shouldn’t your company’s brand be represented? Read more about custom branding.

SmartFile is a business file mangement platform that gives you more control, compliance and security.